Paul Nervy Notes
“Jokes, poems, stories, and a lot of philosophy, psychology, and sociology.”


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Sociology, communication, public relations.  ---  .See also: Business: public relation firm, public relations department.  Public realtions campaign: goals, opposition, problems, strategies.  ---  12/30/1992


Sociology, communication, public relations.  ---  .This section is about public relations.  ---  1/24/2006


Sociology, communication, public relations.  ---  (1) Emphasizing your good side and strong points.  (2) Selling yourself, marketing yourself.  (3) Anticipating opponents criticism and arguments and deflating them in advance.  ---  9/11/1998


Sociology, communication, public relations.  ---  (1) Planning.  Picking the image goals (combo of values and traits).  Picking strategies for each media.  (2) Execution.  Building, projecting, maintaining the image.  Changing the image (speed, degree).  ---  12/30/1992


Sociology, communication, public relations.  ---  (1) What you think you are vs. (2) what you say you are vs. (3) what your image says you are vs. (4) what you do vs. (5) what you actually are.  ---  12/30/1992


Sociology, communication, public relations.  ---  Elements and factors.  What you were, what you are, what you want to be vs. what you want to project.  ---  12/30/1992


Sociology, communication, public relations.  ---  Elements in a personal public relations campaign.  Visual: face, body, clothes, stuff, moves/behavior.  Verbal: tone/voice, words/language, ideas.  ---  12/30/1992


Sociology, communication, public relations.  ---  PR is showing your good side.  Drawing attention to strengths and away from weaknesses.  ---  5/30/1998


Sociology, communication, public relations.  ---  Principles.  The message is contained in "sound bites".  The message is also contained in "image bites".  Stay on message.  Stay on image.  ---  11/18/2001


Sociology, communication, public relations.  ---  Public relations can be truthful and open, or public relations can be lies and secrets.  ---  11/18/2001


Sociology, communication, public relations.  ---  Public relations.  To be able to move people to tears when you speak, or make them laugh, lust, love, admire, fear, or respect, etc.  Acting and public relations are very closely related.  ---  04/16/1994


Sociology, communication, public relations.  ---  Related ideas.  (1) Public opinion, propaganda, truth, lies, b.s..  (2) Openness vs. secrets vs. gamefaces, roles and poses.  (3) Kissing ass: ingratiation.  (4) Fitting in: conforming.  (5) Denying self: repression.  ---  12/30/1992


Sociology, communication, public relations.  ---  The public relations industry has the effect of subverting and counteracting the free press.  The effect of the public relations industry is to prevent the public from getting the whole truth.  The public relations industry works primarily on the behalf of large corporations who pay big money to influence the masses.  The public relations industry is a propaganda machine.  ---  1/14/2006


Sociology, communication, public relations.  ---  Traits you have vs. want to communicate.  ---  12/30/1992


Sociology, communication, public relations.  ---  Two problems: (1) Wrong image for situation.  (2) Image you can't keep up.  ---  12/30/1992


Sociology, communication, public relations.  ---  What is public relations?  (1) Formulating communication responses to press, public, and government.  (2) Formulating action/behaviors to improve image.  (3) Damage maintenance.  (4) Concerned with image, public opinion.  Perceptions by audience.  Power (gaining and keeping).  ---  12/30/1992


Sociology, communication, public relations.  ---  Why: to get what you want.  How: for who: individual, group, organization, business, nation.  ---  12/30/1992




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Paul Nervy Notes. Copyright 1988-2007 by Paul Nervy.